It’s no secret that shapewear has taken the world by storm. What used to be a taboo topic is now what everyone seems to be talking about these days. Today, shapewear is a billion-dollar industry and it’s only expected to grow in the coming years. Experts predict that by 2025, the entire market will be worth a whopping $3.8 billion.
Shapewear’s first fans were curvy celebs like Ashley Graham and Adele, who confidently rocked red carpet looks with the help of a slimming undergarment. But now, thanks to Kim Kardashian and her Skims collection, the shapewear barrier has been broken.
But we’ll let you in on a little secret: shapewear is no longer a one-woman show.
So, step aside, Kim. There are now dozens of brands, like Spanx, Maidenform, and Underoutfit that have the same pair of slimming shorts and tummy-tucking briefs. The flattering undergarments are now a staple in every woman’s closet. Because let’s be honest: every one of us needs a bit of sculpting and support from time to time. It’s what makes us feel confident and sexy in our clothes.
What’s great is that many brands are tailoring to all women’s skin tones. It’s no longer “one nude fits all,” and retail data shows that many brands have several nude options to match every woman’s skin tone. This makes shapewear accessible to even more women across North America, which accounts for almost 40 percent of the industry’s customers. Not only that – more brands are producing shapewear for a fraction of the price.
Really, shapewear is not meant to break the bank. Everyone should have the opportunity to feel beautiful, no matter the size of your waist (or your bank account). So, now that we’ve established that shapewear is the way to go, let’s take a look at the newest trends that everyone woman should know about.
Getting That Hourglass Figure
If you’ve worn shapewear before, you know that it’s designed to enhance your natural shape, not make your body look like something it’s not. But that doesn’t mean an hourglass figure is out of your reach. High-waisted pieces, like the “Must Have” High Waist Panty Briefs, are a great addition to your shapewear arsenal.
And what’s great about the high-waisted option specifically is that it’s versatile. You can wear it under a mini dress for a night out or under your jeans and a T-shirt while working at the office. The high waist sucks in your tummy, slims your love handles and guarantees a smooth line all the way down your torso. No matter what you’re wearing, high-waist shapewear is a must!
A Natural Butt-Lift
Shapewear is constantly evolving. What was once used as just a tummy slimmer is now being used to give women extra support in areas they didn’t know they needed. Regardless of size, couldn’t we all use a little boost in the derrière section? There are plenty of easy ways to get that perky and round bum that we’ve always wanted.
Take the High Waist Boy Shorts, for example. This piece not only provides a smooth and slick silhouette but also lifts up the butt without smushing it. Like a bra, this butt-lifting shapewear lifts and separates your cheeks, giving your bottom a fuller look.
Complete Bust Support
Every curvy woman knows that a great bra is a secret to a killer outfit. But then why does every bra out there seem to either give great support OR a slimmed back, but never both? Listen, ladies, it doesn’t have to be like that.
“Addictive” Comfort Shaping Bra gives you extra oomph while eliminating that annoying back fat that usually spills out the sides of your bra. It’s wireless, seamless, and completely breathable—everything you need for a comfortable piece of shapewear.
The Bottom Line
Bodies come in all shapes in sizes, but that doesn’t mean that you can’t feel confident in what you’re wearing. Whether you’re looking to accentuate your curves or just need that extra support, shapewear is a must-have.
What started as a hush-hush undergarment is now what every girl is proudly wearing — curves or not. Luckily today, the pickings aren’t slim. There are plenty of high-quality brands that don’t charge an arm and a leg.
Shapewear is IN, and if you don’t have any, you’re out of the loop.